Case Study: 01

The Expanse

Overview As part of Telltale Games' launch for The Expanse, I led the creative execution across multiple touchpoints, including the production of over 130 platform-specific assets tailored for

PlayStation,

Epic Games Store,

Steam &

Xbox.

This comprehensive campaign also included designing striking key art in collaboration with the artist, crafting engaging email campaigns, supporting a live pre-launch event in LA for press and influencers, developing paid media ads and merchandise, and working with the video team to produce a series of content that built excitement and sustained engagement.

Meeting Technical and
Creative Standards

Ensuring consistency and quality across all platforms was a top priority, especially for the storefront assets. The 130+ assets required strict adherence to unique technical specifications, safe zones, and guidelines, as failure to meet these could result in store rejection and jeopardize the launch timeline.

Balancing these technical demands with creative execution was essential to deliver assets that complied with platform requirements while maintaining a cohesive, compelling presence true to the brand.

Staying Agile Under Pressure:

Fixing the ‘ThisIsFine’ Moment

Nothing shows how agile you can be and how valuable your initial briefing and matrix setup was than finding out the client assets are broken and they sent over the wrong the logo from the IP owner ThisIsFine

... meaning over 418 storefront and paid media assets are void.... 3 days from deadline.

Seamless QC and Collaboration

Timely, Collaborative, Impactful Results:

Commitment to Excellence

" Mysh transformed an overworked and underutilized design team, reinventing their workflows with Miro at the core. From briefing comms to design philosophy, iteration, and delivery of global campaigns, she streamlined processes, eliminated inefficiencies, and ensured clear, actionable feedback.

Tailoring a Miro-first strategy to each designer's strengths, she unlocked their potential and fostered a collaborative, efficient, and high-performing team.
To say her impact was transformative is an understatement. "

- Jordan Wright, Publishing Production Manager

Flawless Execution

Thanks to this highly visual and agile approach, all 418 assets were re-exported, QC’d, and redelivered ahead of the deadline in under a day, stress-free and with zero team overtime.

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