Created an interactive AR filter to showcase the vibrant cast of Disney Pixar’s Onward, generating excitement ahead of the film’s release. Built in Spark AR, the character randomizer offered a fun, shareable experience while adhering to strict IP guidelines. Smart adaptation of existing assets ensured efficient execution within time and budget constraints. Also developed countdown asset videos using the provided toolkit to support the launch.
Results The AR filter drove strong engagement, capturing the attention of fans and amplifying the film’s launch. The design seamlessly aligned with the broader campaign, maintaining visual consistency. A comprehensive upload guide was provided to ensure smooth implementation, enabling the client to confidently utilize the new technology.
