Designed a full-scale 360 marketing campaign to generate excitement and awareness ahead of launch, establish a distinct brand identity, and set The Chant apart from modern horror games. The campaign included a suite of assets across multiple platforms, all crafted within a limited production budget and development constraints. Focused on creating a unified, compelling campaign that engaged 'general' gamers while optimizing assets to support the dev team, who were focused on getting the game ready for launch.

Results The campaign won Gold at the Muse Creative Awards for Best Online Advertising Campaign. It successfully captured The Chant’s tone of voice and messaging, resonating strongly with both the client and audience. The cohesive, visually striking, and strategically aligned marketing campaign maintained engagement from announce to launch. The comprehensive pitch and mockups required minimal guidance for execution, ensuring smooth production as my focus shifted to other projects.