TCG x GO
Managed and led a cross-functional team to develop the strategy and execution of a 360 campaign that successfully unified Pokémon TCG and Pokémon GO for a crossover product launch. The challenge was balancing two distinct audiences, tones of voice, and visual branding while staying within Pokémon’s strict IP guidelines. From pitch to final delivery, the campaign strategy was carefully developed to ensure a seamless blend of both brands, identifying opportunities to innovate and overcome creative challenges.
Results The campaign delivered a visually consistent experience across all assets, perfectly aligning with the TVC ad. It successfully advertised multiple products within the Pokémon TCG x GO collaboration, driving strong engagement across social platforms and receiving positive feedback from both the client and fans.
