Led the creative execution for The Expanse: A Telltale Series global launch, including overseeing the production of 130+ platform-specific assets across PlayStation, Epic Games Store, Steam, and Xbox. The campaign spanned key art development, paid media, email marketing, merchandise, and video content, along with support for a live pre-launch event in LA. Balancing strict platform guidelines with compelling creative execution, the campaign ensured a consistent and engaging brand presence across all touchpoints.
Results A streamlined, Miro-driven workflow transformed the design team’s efficiency, optimizing iteration and delivery across the campaign. When a last-minute logo update was required, 418 assets were re-exported, QC’d, and redelivered ahead of deadline in under a day, stress-free and with zero overtime. The campaign’s execution reinforced Telltale’s brand identity while maintaining quality and consistency across all platforms.
